Project Spotlight
CLEAN WATER IN MALAWI
Project #74: Proud to share our continued partnership with Water for People as we embark on another focused effort to bring clean water to several communities in Malawi.
THE WELL COFFEE ROASTERS
A new hand logo that tells our story: coffee that connects. From the hands of our farmers to the hands that drill wells, every cup helps turn coffee into clean water. This symbol captures our mission: a journey from seed to sip, impact from farm to faucet.
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Our new primary logo flows with movement, symbolizing the life-giving power of water. It’s more than a mark, it’s a visual journey.
We build direct relationships with farmers, purchase green coffee, roast it ourselves, and bring it to market.
Now, with The Well Coffee Roasters, this mark represents a new chapter, where purpose meets craft, and every bag of coffee carries the power to change lives.
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Our new labels lean into natural water sources, each one telling a deeper story of origin, flow, and impact.
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Each of our new bags, whether 12oz, 2lb, or 5lb, features colorful side gussets that illustrate the journey of Turning Coffee Into Water. These vibrant designs bring our mission to life, showing how every purchase flows from bean to clean water.
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Coffeehouse & Roaster
AT THE WELL
At The Well our mission is clear: Turning Coffee Into Water. Since 2012, we’ve been dedicated to creating welcoming coffeehouses where we love our customers and invite them into a greater story. Our passion for exceptional coffee, from meticulous sourcing and roasting to serving the perfect cup, drives our commitment to global impact.
Every cup of coffee supports direct relationships with farmers, exceptional hospitality, and life-changing clean water projects around the globe.
