THE WELL COFFEE ROASTERS
FROM FARM TO FAUCET: Your Cup Creates Change
A new hand logo that tells our story: coffee that connects. From the hands of our farmers to the hands that drill wells, every cup helps turn coffee into clean water. This symbol captures our mission: a journey from seed to sip, impact from farm to faucet.
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THE WELL COFFEE ROASTERS
Sweeping New Logo: Hope in Motion. Water in Every Cup.
Our new primary logo flows with movement, symbolizing the life-giving power of water. It’s more than a mark, it’s a visual journey.
We build direct relationships with farmers, purchase green coffee, roast it ourselves, and bring it to market.
Now, with The Well Coffee Roasters, this mark represents a new chapter, where purpose meets craft, and every bag of coffee carries the power to change lives.
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THE WELL COFFEE ROASTERS
New Labeling System: Coffee Inspired by Water💧
Our new labels lean into natural water sources, each one telling a deeper story of origin, flow, and impact.
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THE WELL COFFEE ROASTERS
Story in Every Bag
Each of our new bags, whether 12oz, 2lb, or 5lb, features colorful side gussets that illustrate the journey of Turning Coffee Into Water. These vibrant designs bring our mission to life, showing how every purchase flows from bean to clean water.
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